What We Need to Know Before Drafting Our Website design Proposal as Kanatech Systems
Website Facelift / Website Upgrade Design Services in Kenya
kanatech systems

Francis Thige



What We Need to Know Before Drafting Our Website design Proposal as Kanatech Systems

Chances are, you are reading this article because you are looking to work with Kanatech Systems or need some help before selecting the agency to work on your project. When you search, google will rank dozens of companies. The question remains, how will you be able to select the right agency to work for your new project?



In the first section Kanatech, we focus on the questions that you need to answer before we share with you a website design proposal. Once you understand what you need and the requirements, this will help you be in a better position to make a wise choice of who to assign the task to.


  • Your Company Brief

Here we are looking up for you to describe your company, brand values, business model, and operations to help us understand how you run your company. Don’t forget to also talk about your current challenges, and how you expect your website to alleviate these concerns.


  • About your Customers/Clients

Describe your target market and clients. This helps us to understand the demographics and geographical location of your target audience. Thus, we are able to put ourselves as clients’ making sure we can be able to anticipate their needs/keywords.


  • Who are Your Competitors?

Who are your competitors both on and offline?

Try to explain what you think makes you unique. This will allow us to understand your value proposition and think about how your website can stand out in the crowd.


  • Your Current Marketing & Advertising Strategy

Do you have a marketing and advertising plan? Can you describe how you are currently promoting your business? How well it is working for you? Do you think it can be improved?  How do you see your website addressing some of your marketing issues?




  • Your Current Website

What do you like and dislike about your current website? Describe the ways in which your website is or isn’t meeting your current needs. You might also want to consider things like traffic volumes or user behavior on your site. Have you ever sent out a survey to your clients asking specific questions about your site? Here are a few ideas that you could consider to get more insight into how others use your website.


  • What Are Your Goals for The New Website?

What is the purpose of your website? It is very important that we understand what you hope to achieve with your website. Do you want to expand your market reach by selling products/services to a new demographic? Are you looking to support existing business processes through your website? Or do you simply need a brochure website with information about your company or products and services?


  • Website Design and Process

Also, think about how much input you would like to have in the design of your website. Some clients want to be very involved in the design process, while others are happy to leave it entirely to us the experts.


  • Functionality You Require on Your New Website

Make a list of the basic functions and features you require on your website. For examples, e-Commerce, photo gallery, online booking system, WhatsApp chat, etc. When we have a meeting, we might have some additional suggestions for features that will be useful to you or your customers/clients.


  • Your Mobile Website Requirements

A few years ago, it was a ‘good idea’ to have a mobile-friendly website. Today a responsive website that works well on devices of all sizes is imperative. Not only are we using our mobile devices to surf the web more than ever, but search rankings are also influenced by the availability of a mobile-friendly website. We recommend working with us to build your responsive websites and consider mobile from the start, rather than as an optional add-on.


  • Your Content Requirements

It’s also important to think about how much work you are willing or able to do on your website design process. For example, do you plan to write all of the copy on your website or do you need us to handle this? Will you load content (images and copy) onto your website yourself or do you expect Kanatech to be delivered 100% ready for launch?


  • Your Domain Name Requirements

Do you have an existing domain name, or do you plan to register a new one? Let us know where you’ll need domain support, as not all agencies guide toward this important service. We recommend a secure certificate for your website (https rather than HTTP).

This is why we recommend secure certificates for all of our client’s sites. If you plan to transition your website to a new domain this will require upfront planning to ensure that your SEO position is not negatively affected so they should discuss details about this with you too.


  • Your Digital Marketing Requirements

We have a dedicated digital marketing team to help our clients when it comes to this service. It is a good idea to think about your digital marketing strategy depending on your target market. For more information, check out our page about the best digital marketing packages on the Kanatech Systems Services drop-down page.


  • Your Ideal Timeframe

When do you need to launch your website? This is an important question we consider as a web design agency as not all clients are ready to start the project immediately.


  • Your Investment

Last but not least, think about the investment you are prepared to make in your website. When you consider your website investment, we recommend thinking about it against your marketing spending in other areas. Websites can offer an incredibly strong ROI(Return on investment) when they are developed by a website design agency that truly understands your needs and that has the necessary skills and expertise in design, development, and digital marketing.



About the Author

Francis Thige

Francis Thige

Francis Thige is the Managing Director at Kanatech Systems. We improve your business by designing and developing a Website, Logo, Search Engine Optimization, Digital Marketing and Branding Services .

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