Search Engine Optimization (SEO) Services
Search Engine Optimization (SEO)

How to beat competitors at Search Engine Optimization (SEO)?

Indeed, everyone in business wants to beat his competitors either in all aspects starting from revenue, the number of clients, or units sold and the main one is beating them when it comes to Search Engine rankings.

The main important one in SEO is beating competitors in search engine result pages (SERPs), everyone would want their business to appear on top when one does search about business linked to their line and that SEO is the go-to strategy for improving ranking in SERPS.

This does not happen manually but based on Google algorithms.

Here are some tips to strengthen Search Engine Optimization (SEO) ranking.

  • Content creation is key:

Indeed creating content that your audience wants is very key, you need to create useful keyword-rich blog posts, web pages and articles and you need to do it often.

Good content will help both the user and your site. High-value content will boost the number of backlinks pointing to your website, which will also help improve your SEO

  • Conduct keyword research to target high-value terms:

Keyword research opens the door to so many targeting options that allow you to reach your ideal audience which is very important to more website traffic, more revenue.

When you learn the keywords your audience does search most you will include them in your content since google delivers results that best match what has been searched for.

  • Keep track of your competitor’s SEO activities:

You need to constantly check on what your competitors are doing, if you learn something special, they are doing you aren’t doing you need can start doing and in case you learn a mistake they are doing you need to capitalize on it.

  • Monitor your backlinks:

The more the links that lead to your pages the better but you need quality links. you need a strong internal linking profile. This will help create a spider web out of your website such that when a site visitor land on one of your pages will be directed to other pages this will help keep him for long and learn more about your site.

About the Author

Picture of Francis Thige

Francis Thige

Francis Thige is the Managing Director at Kanatech Systems. We improve your business by designing and developing a Website, Logo, Search Engine Optimization, Digital Marketing and Branding Services .