Logo Design Process
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Francis Thige

Kanatech Systems - Website Design & SEO in Nairobi

There are various strategies and techniques utilized in planning a logo. In some cases, creators have a brief with exacting rules to follow, different occasions they need to do their own investigation into the organization prior to advancing an underlying idea. There are some generally known, straightforward stages which structure the innovative cycle of making a logo.


Discovering as much data conceivable about the organization; how the brand began and why, where it is currently and where it’s going, are essential for thoughts towards a visual portrayal of the business. Also, what esteems does the business maintain and how can it need to be seen by shoppers? On the off chance that the organization has a site, the fashioner should peruse it completely. Regardless of whether direct contact has been made and the business examined, top to bottom information on how the business introduces itself to its intended interest group can bring about a logo with all the more significance and profundity.

“A logo is less important than the product it signifies; what it means is more important than what it looks like.” – Paul Rand

In the event that it’s an update of a logo, the planner should delve somewhat more profound into the purpose for the change to discover why the customer thinks the old logo no longer speaks to the brand and what esteems they need to be related with the re-plan.

When the creator knows where the thought for the logo is coming from and who it will it be going to, there are various inquiries to pose with respect to the intended interest group:

• What age bunch is being focused on?

• Is there a predisposition towards guys or females?

• Is the intended interest group situated in a particular topographical region?

• What do they need?

• What would they say they are keen on?

• What items do they purchase?

Considering the setting for the customer is significant, knowing the intended interest group assists with keeping the plan pertinent and identified with the end-client.


Before planning group begins attempting to assemble a visual image words need to start things out. Creating a psyche guide of words and expressions assists pick with a trip the most grounded subjects to draw thoughts around. Putting the logo/organization name in the focal point of a page may not be rousing enough to you begin, particularly if it’s a word/name with no importance appended to it, so try starting from a particular value or explanation of the business. For instance, are there any words in the slogan that stand out?

Try not to keep down on this part, the more words created the more thoughts will be accessible to use in the outlining stage.

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The most ideal approach to begin a logo is to compose the necessary word/s. Figure out the state of the letters together and how they work close to one another (or how they don’t!) Going back over the psyche guide to feature watchwords which seem significant and intriguing is a decent method to start the outlining cycle.

At this stage, the originator is allowed to communicate on paper without any limits and no restrictions of a mouse or tablet. This is the place where they will get the sense whether the logo needs a specific shape or picture or in the event that they feel it works better typographically.


It’s consistently a smart thought to give an undertaking some space to move around and, as far as a logo, this is the ideal spot all the while. Along these lines, not long before the purpose of stirring up outlined thoughts onto a PC, it’s acceptable to permit at any rate an entire day for thoughts to settle. On the off chance that it seems like no thoughts have come through in the outlining stage – pulling back from the logo allows the originator’s psyche to figure out all the data they’ve consumed so they can re-visitation of the venture with greater clearness and quiet.


After stages 3 and 4 there should be some generally outlined thoughts fit to be taken to the PC to fire working up. Continuously recall, while digitalising thoughts, stick to highly contrasting. Try not to present any shading at this stage as it can cause more prevention than help when endeavouring to help the customer in observing the thought behind the logo. The explanation behind this is that nearly everybody has pre-imagined, extremely close to the home relationship of what various tones mean, so remaining in highly contrasting will at first assistance to set up a solid plan.

Typography is a significant factor during this stage and when the most reasonable course of action has been discovered, trying out each variety of the textual style is essential to perceive how the relationship of the letters cooperate and whether any further testing of following (space between the letters) or kerning (singular space between each character) is expected to make the logo more clear.


Presently, it’s an ideal opportunity to show the thoughts that have been animated in Adobe Illustrator. It could be proper to show the exploration, conceptualize and outlining cycles to the customer – to take them on an excursion of how the decisions were made. Or on the other hand, creators may choose to simply make a plunge and present the vectorised thoughts. There’s no standard on the number of logo thoughts should be remembered for the PDF – three is a decent sum – in any case, on the off chance that they’re various models, possibly incorporate them on the off chance that it is accepted they are sufficient.

Remember! Introducing the logo at a little scope is acceptable so the customer will have the option to see the intelligibility of the logo at any size.


This is the place where the customer will choose their most preferred plan and perhaps offer their remarks and input on parts of the logo. They will ideally request changes and enhancements at this stage. In the event that the planning group should evaluate the logo without the customer’s information, individuals ought to make sure to pose inquiries and take a gander at the plan from the viewpoint of the intended interest group. For instance, if planning a logo for a kids’ nursery school, find out if the typography is both connecting with to the youngsters, yet legitimate for the parent?


It’s an ideal opportunity to roll out the improvements that the customer has mentioned. There are two methodologies; 1) roll out the improvements the customer has requested, show them, and afterwards move onto shading varieties. Or then again, 2) refine the logo, however, offer different courses that the logo could be brought down, as it can once in a while be helpful to show the customer slight varieties of the logo and how the planning group sees it functioning.

The image fused into the Oratto logo was picked as it gets from a handshake, which is a characteristic of an expert relationship. This disconnected image of contacting each other speaks to the motto ‘Associating you to the correct legal advisor’ nuance, without being excessively exacting. It developed from a few distinct images gave a shot during the portraying stage at that point examined and refined with the customer.


At this point, the logo is chosen and shading can be accustomed to rejuvenate it. It tends to be anything but difficult to overpower the customer with 101 diverse shading alternatives or let individual inclinations impede the setting of the logo, however choosing what tones are to be utilized is incredibly applicable in assisting with keeping the message clear and solid.

The shading varieties for Oratto utilized just blue tones, to pass on a sensation of reliability and genuineness.


Introducing the last logo for close down is the last advance of the innovative plan measure. On the off chance that the logo is for an item, at that point it could be a smart thought to show the customer the logo in the setting. For instance, if the logo is for an activewear brand, indicating the logo as it will show up on shirts and caps, for instance, will be a special reward during the time spent the last endorsement.

About the Author

Francis Thige

Francis Thige

Francis Thige is the Managing Director at Kanatech Systems. We improve your business by designing and developing a Website, Logo, Search Engine Optimization, Digital Marketing and Branding Services .

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