Kanatech Systems Branding creative process:
Branding is gotten from the noun brand which means a unique design, sign, symbol, words, or a combination of these employed in creating an image that identifies a product and differentiates it from its competitors which in business can simply be defined as a visual representation which people correlate with a company or a product. a brand needs to create a good impression on its potential buyers as its well put that design is the silent ambassador of your brand
Having a creative process helps so much in graphic design and branding, which may help one to channel time, energy, and creativity in a direction that is in line with a particular project’s needs. The following are the simple steps you can follow, although the process of designing is not this linear as it may look from the following steps. as the design has no timeline
(a) Research and brand strategy
this is the first step which is very important, here its mostly the duty of the designer to research the industry, learn about competitors, the history. after learning all this you define the new brand strategy outline positioning messaging and brand voice. you can as well give questionnaires for people to fill as a way of learning more about the industry. questionnaires may be important as they are not biased and you can give any person to fill and make sure to keep them open-ended so that you can gain more information.
Here you ask yourself quick questions like what does your brand do? And why? Who is it for? What problem does it solve? these kinds of questions will help you more to gain ideas while answering these questions you remember what you have gained from your research as a result you will have relevant ideas concerning what you are designing.
To suggest a lot of ideas for a future activity very quickly before considering some of them more carefully. Considering the ideas that you gained from the previous steps there are several ways to brainstorm ideas, and it’s very crucial for brands to brainstorm around those brand story basics. This will help you and your team to narrow your focus and come with a better idea in less time. here are some ways to brainstorm around your brand story that can translate into cool content:
- Who you are?
- What you do
- Who do you do it for?
(d) Sketching and conceptualizing (design)
It’s now time to put down what you have researched and what has crossed your mind. with this you get the brand identity including the logo, fonts systems, and all the colors that can match the company. In here you put down everything that you feel is relevant and which may form the last product.
By now you have all your ideas noted down, you have to repeat the previous steps to make sure you have captured all the relevant and important information. With all that done you shortlist all the concepts, you have selected.