In Nairobi’s fast-growing creative and entrepreneurial scene, your brand is your identity. Whether you’re a startup in Kilimani, a growing SME in Westlands, or a professional firm in Upper Hill, having a clear, powerful brand is what makes people trust you, remember you, and buy from you.
A full-service branding package in Kenya is more than just a logo — it’s a complete toolkit that defines how your business looks, sounds, feels, and communicates. And while there are many branding studios in Kenya, few combine strategy, design, storytelling, and technology the way KanaTech Systems does.
Let’s break down exactly what’s included in professional branding packages and what Kenyan businesses should look for when investing in one.
- Brand Strategy: The Blueprint of Identity
Every brand starts with a clear strategy — a map that defines who you are, who you’re speaking to, and what makes you different.
Key inclusions:
- Target audience & persona research (Nairobi consumer profiles, regional behavior)
- Brand positioning: How do you compare against Nairobi competitors?
- Mission, vision, values alignment
- Brand story: The unique narrative that drives emotional connection
At KanaTech Systems, we localize brand strategies for the Kenyan market, ensuring you don’t just compete globally — you connect locally.
- Visual Identity Design: More than Just a Logo
Strong visual branding helps clients recognize you at a glance — whether it’s on a billboard in CBD, an Instagram post, or packaging in a Thika Road supermarket.
Key inclusions:
- Logo design (primary, secondary, icon)
- Typography guidelines (local language compatibility)
- Color palette (with accessibility and print/web contrast)
- Brand pattern & textures
- Photography/art direction moodboards
We deliver fully scalable, responsive, print + digital-ready files in formats including AI, SVG, PNG, and PDF.
- Brand Guidelines: Keeping Everything Consistent
Once the visuals are in place, your brand needs rules to stay consistent across media — from signboards in Industrial Area to web headers.
Includes:
- Logo usage rules
- Typography hierarchy (headings, body, captions)
- Spacing, alignment, placement
- Image filters and treatment
- Do’s and don’ts for brand usage
KanaTech gives you a detailed, client-friendly Brand Book — ideal for teams, designers, and partners alike.
- Verbal Identity: Your Brand Voice
Visuals matter, but what you say and how you say it builds trust. Your verbal identity defines tone, personality, and communication style.
Inclusions:
- Tone of voice (friendly, formal, humorous, bold — tuned for your audience)
- Messaging pillars (values and traits to emphasize)
- Taglines & slogans (for posters, packaging, websites)
- Pitch & elevator script (used in meetings or social bios)
Whether you’re appealing to Gen Z students in Nairobi or decision-makers in corporate Muthaiga, we align tone to suit your market.
- Digital Presence: Branding for Web & Social Media
Branding must extend into your online experience — websites, social media, email campaigns — all must align.
Inclusions:
- Website style mockups (desktop & mobile, UX wireframes)
- Social media templates (Facebook, Instagram, LinkedIn, YouTube thumbnails)
- Custom icons and button styling
- Branded email footers and headers
- Google Business branding assets
KanaTech ensures your website and digital touchpoints don’t just look good — they convert and communicate your brand effectively.
- Stationery & Printables: On-Ground Presence
Offline branding is still crucial — especially for Nairobi businesses attending expos, printing brochures, or onboarding employees.
Inclusions:
- Branded business cards
- Letterheads and official documentation
- Envelopes, folders, merchandise (mugs, t-shirts)
- Presentation slides
- Company profile brochures
Print-ready files are provided with trim marks, color profiles, and size specifications for both local and international printing.
- Branding Rollout & Internal Activation
Rolling out a brand isn’t just about uploading a new logo — it’s about training your team, updating platforms, and launching publicly.
Inclusions:
- Internal brand training (slides, PDFs, one-on-one)
- Asset handover sessions
- Timeline and checklist for full brand update
- Social launch kits (stories, reels, banners)
- Collaboration with your developers & printers
KanaTech offers support for a smooth rollout — from website implementation to your staff’s email signatures.
Why KanaTech Systems Is Nairobi’s Smart Branding Choice
From Mpesi Lane, Parklands Road (West Park Towers), we work with brands across Nairobi, Mombasa, Kisumu, and even regional East African markets. Our branding process is:
- Strategic: Grounded in Nairobi market research & digital goals.
- Creative: Each brand identity is unique, timeless, and culturally aware.
- Practical: We build brands that work on the ground — signage, uniforms, packaging, digital campaigns, and pitch decks.
- Scalable: Designed to grow as your business grows — into print, motion, web, and media.
We’ve helped over 100+ businesses in Nairobi reposition or launch their identity — and we’d love to help yours too.
Ready to Build a Brand That Sticks?
Let your Nairobi business stand out and stay consistent with a full-service branding package by KanaTech Systems. From the first discovery call to your brand’s public launch — we guide, build, and support.
Location: West Park Towers, 5th Floor, Suite 503, Mpesi Lane, Parklands Road, Nairobi
Contact: +254 725 959 830
Email: enquire@kanatechsys.co.ke
Website: www.kanatechsys.co.ke
Let’s start crafting a brand that people will remember, respect, and follow — in Nairobi and beyond.
