What is a Domain Name?

A domain name is the address of your website that people type in the browser URL bar to visit your website.

In simple terms, if your website was a house, then your domain name will be its address.

How do you get a business domain name in Kenya?

To get a business domain name, you must first decide the right domain name for your business and then purchase it from a domain name registrar. You can often purchase a domain from your web hosting company, as oftentimes, a website builder technology doubles as a domain name registrar. In fact, the initial domain-registration process and website hosting steps often take place simultaneously when you start your business website.

In other words, many companies through which you can register your domain double as web hosting companies.

Do you have to buy the same domain name as your registered business name?

In short, no. However, there are a few things to consider. Ideally, your domain name should be similar to your business name. So, if your registered business name is High Street Plumbing Ltd., you wouldn’t want to pick the domain name kanaplumbing.com.

Does your choice of domain affect SEO?

Your choice of a domain name does matter for search engine optimization (SEO), but probably not as much as you think.

Having target keywords in your domain name matters, but not nearly as much as it used to. It’s much more important to have a high-quality website, and your website builder can help you with that. Don’t worry too much about how the domain name will affect SEO, as there are many other ways to improve SEO.

Should you use hyphens and numbers in domain names?

In the vast majority of cases, you should avoid using hyphens and numbers in domain names. Some of the biggest goals for your domain name are for customers to remember it easily and be able to type it out quickly.

Tips for choosing a domain name

In addition to the above points, keep the following tips in mind when choosing a domain name:

• Make your domain name easy to type.
• Include keywords related to your business.
• Target a local audience if possible and applicable.
• Choose something catchy and memorable that stays on brand.
• Avoid trademarks or similar domain names.
• Buy your domain name as soon as you decide on it.

Keep the Domain as Short as Possible

We try to keep a domain name to no longer than three words.

Our preference is for domain names consisting of two words.

Businesses Don’t Own Domain Names

The first thing to keep in mind is that you are registering a domain name, not buying it.

Nobody really owns a domain name in the same way that they own an automobile or a house.

There is often a false sense of ownership with domains.

This is just something to keep in mind when approaching the registration of a domain name.

Should You Use Choose a Domain Name with Keywords In It?

Good quality of domains with exact match keywords in it, in my experience with affiliate sales, tend to convert at a higher rate.

We imagine that when a searcher reviews the search results pages (SERPs) and sees the domain name with the keywords in it that she may think, “Aha, this site has what I want!”